BRANDING+DESIGN: ELECTRIC MOBILITY


“When I was younger so much younger than today.” – The B.s

Once I dreamed of sustainable mobility, clean good fun.

I pitched a zero emissions NGO which swaps batteries at zero cost to enable low cost roll out of electric vehicles. Alas, I walked away as MD of a electric scooter company. After a while, my backers could be convinced to add electric vehicle charging infrastructure.

It was fun. Especially the branding and design management.

Without further ado, below some impressions. Design and wordsmithing by the exceptional Sharon Yar, Peepshowcreative, and YJ Lin.